“We’ve paid you for a month and you haven’t done anything.”
A client said that to an agency where our founder ran operations. They weren’t wrong. The contract was signed, then everything waited on logins and access while the client’s clock kept running. The fix came down to a few changes. Expectations got set before signing. A kickoff call happened the day after. The client got homework to gather access, and the onboarding call didn’t happen without it. Once it did, the project set itself up automatically. Onboarding went from weeks to a few days.